In 9 easy steps, here's how to make a good plan for recruiting people to work for you:
Step 1: Recruitment goals
Think about what you want to get out of your marketing plan for hiring people. Your main goal is, of course, to get good people to apply for the jobs you have open. But you should also set goals that are clear and can be measured.
Step 2: Identify your candidate persona
Create a candidate persona to help you find your ideal candidate. Who would be the best person for the job? Think about more than just the education, experience, and skills that your job requires.
Step 3: Employee value proposition
An employee value proposition is a message that you will send to your ideal candidate. There is a lot more to the employee value proposition than just a good salary. It also includes chances to move up in your career, work that is hard and interesting and uses the latest technology, a great company culture, a nice place to work, etc.
Step 4: Recruitment content
One of the best ways to get the attention of your candidate persona is to show them content that is both interesting and useful. With good recruitment content, you can find the best candidates at the right time and send them the right message.
Step 5: Make your career site work for you
When job seekers go to your career site, they should find all the information they need right away to decide if they want to work for your company or not. A good career site tells people who your company is and what it does. It also tells people about the company's culture, values, and work environment.
Step 6: Use social media
Another important part of recruitment marketing is hiring people through social media. Using social media to promote your recruitment content and reach people who might be interested in a job is a great idea.
Step 7: Find people to represent the brand
Your current employees are the best people to talk about your company. LinkedIn's research shows that candidates trust employees 3 times more than the employer.
Step 8: Spend money on advertising
Paid advertising can put relevant content in front of your ideal candidates, whether they are looking for jobs on Google, using social media, or just browsing the internet.
Step 9: Measure the results of your recruitment marketing
Lastly, you need to figure out how well your marketing for recruitment is going. You can change and improve your recruitment marketing plan if you keep track of what works and what doesn't.